Yellowfin positions to chase ambitious growth target


Martyn Reeves, Yellowfin

BI and analytics software vendor Yellowfin has made two key appointments as it chases aggressive “50 per cent plus” year-over-year growth targets.

Martyn Reeves, previously Yellowfin APAC managing director, has been appointed to the newly created role of VP strategy and corporate development, driving the company’s corporate strategy, with key responsibility for mergers and acquisitions, strategic technology partnerships and alliances, and investor relations.

“As Yellowfin looks to capitalize on its reputation as a leader in the BI and analytics software industry, we need to accelerate our growth and securely scale – from a medium-sized multi-national, to a truly large global corporation,” said Yellowfin co-founder and CEO, Glen Rabie.

“As Yellowfin’s VP Strategy and Corporate Development, Martyn Reeves will use his more than 30 years’ experience, building successful sales operations and revenue streams for software companies across the globe, to shape Yellowfin’s future.

“I have every confidence that Martyn will provide the strategic direction and leadership we need, and develop the business and technology partnerships required, to ensure Yellowfin’s success for years to come.”

Reeves said that he was excited by the opportunity to rapidly grow Yellowfin’s presence in the global BI and analytics software market.

“Yellowfin has found strong demand for its approach to the reporting and analytics industry,” he said.  “Yellowfin is uniquely positioned, with its distinctly collaborative and embedded approach to BI software, to empower modern organizations to make better business decisions by connecting their people and their data.

“I’m looking forward to actively pursuing new strategic alliances and investment opportunities to bolster Yellowfin’s growing channel network and underpin fast-paced, sustainable global growth.”

Among other recent management appointments are Adam Chicktong being appointed as APAC sales director, Craig Panigiris as APAC field marketing manager, the promotion of EMEA managing director Peter Baxter to the role of SVP global sales; and director of global channel, Daniel Shaw-Dennis, to the role of SVP global marketing.