BI and analytics software vendor Yellowfin has made generally available the latest version of its BI platform, Yellowfin 7.2.
The new release introduces the Business Analytics Workflow, a framework to facilitate collaboration between data analysts and business users.
“Yellowfin 7.2 is a modern BI platform that connects people and their data,” said Yellowfin co-founder and CEO, Glen Rabie. “The unique Business Workflow framework in Yellowfin 7.2 empowers business users and data analysts to work collaboratively to produce better business insights. Crucially, it also enables the entire data-driven decision-making process to take place in the BI platform – where it belongs.”
The aim of this framework is to overcome issues with persistently low user adoption rates of 12-20 per cent.
“In an attempt to combat that issue, many BI vendors have tried to turn business users into data analysts, making them perform self-service data preparation and analysis tasks,” said Rabie.
This is the wrong approach, according to Rabie. Instead, he said, Yellowfin approaches this issue by allowing business users to work together with data experts to ensure the best business insights are delivered, allowing them to make better and faster decisions, while concentrating on their core job.
David Norris, associate analyst at Bloor Research, said the Business Workflow framework addresses an important gap in the BI market.
“Importantly, Yellowfin isn’t a BI tool attempting to make the business user a techie,” said Norris. “It is about presenting data to users in an attractive visual representation, backed-up with some of the most sophisticated collaboration tools embedded into a BI platform on the market.”
Steve Remington, principal consultant at international BI consultancy Minerra, agrees.
“Research suggests it can be more efficient when a decision-maker delegates information collection and analysis to an analytics specialist,” said Remington. “The new workflow and collaboration capabilities in Yellowfin 7.2 can make it easier for decision-makers and analysts to work together because analysis and collaboration is more closely linked. This can lead to better outcomes from using analytics in organisations.”
Other features of Yellowfin 7.2 are an open API connector framework, enabling users to connect to, visualise, and act on data from third-party web applications, as well as pre-built connectors for Salesforce, Xero, Google Analytics, LinkedIn, Twitter, YouTube and more; and improved forecasting and trend analysis for predictive analytics.
“Demand for predictive analytics is quickly growing as it becomes increasingly important for organizations to use their data assets to pinpoint trends and conduct accurate forecasting,” said Rabie. “Yellowfin 7.2 will deliver enhanced forecasting and trend analysis capabilities, making it easier for users to understand where their business is heading.”