Self-service analytics peaks; embedded analytics next priority

embedded analytics

Photo: iStockphoto

Adoption of self-service analytics tools has peaked and is now in a two-year decline, a report by Logi Analytics has found.

The 2017 State of Analytics Adoption Report also found that 67 per cent of IT respondents said they are already providing or have started to provide data discovery and self-service solutions to their end users. Business users are also reporting that their access to self-service analytics tools is higher than ever – up 21 per cent this year – but despite higher availability, user adoption of self-service analytics is down 20 per cent.

“For years, the analytics industry has been focused on bringing self-service analytics to the masses,” said Jen Underwood, founder of Impact Analytix. “Surprisingly, self-service analytics adoption continues to decline. It looks like the people who want and benefit from data discovery and self-service tools have already adopted these solutions. The remaining potential users are resisting change or simply not interested in using self-service analytics tools despite cultural shifts to become more data-driven in their jobs.”

Currently, 67 per cent of users must leave their current workflows and open standalone applications to analyse data, but 84 per cent of users say it’s important for them to be able to access analytics embedded within the applications they’re already using.

“It’s clear that organisations are seeing the value of embedding analytics in context of the business applications people rely on daily – in effect, delivering analytics when and where users need it to make decisions,” said Brian Brinkmann, vice president of product, Logi Analytics. “Our research found over 66 per cent of IT teams are already using embedded analytics in their organisations – and nearly 30 per cent are considering it. Modern applications today must have analytics at the core, or risk extinction.”

The 2017 State of Analytics Adoption Report is based on an online survey of more than 700 business and technology professionals, conducted in August this year. Respondents included executives, product managers, product developers and software engineers at companies of all different sizes.