SAS kicks off managed analytics services to enable agility


In a bid to enable customers to be more agile and responsive to market changes, analytics provider SAS has expanded its alliances and channel program to sign its first managed analytic services providers (MASPs).

The move follows a strong market trend – according to Gartner, by 2017, buyers will have shifted up to 50 per cent of their sourcing portfolio to managed service models (Gartner Magic Quadrant for Business Analytics Services, Worldwide, 2014). With businesses both facing a lack of data professionals and a need to reduce technology risk and expand their analytic capabilities, they are seeking new delivery models.

The first two systems integrators to sign MASP agreements with SAS are CT Global and First Analytics.

“Our customers want quicker solutions but don’t always have the necessary staffing,” said Russ Cobb, vice president, alliances and channels, SAS. “Our MASPs will bundle the analytic solutions customer need into turnkey, cloud-based offerings that limit the need for additional personnel and lower risks associated with deploying new infrastructures. No installation or integration is required, which means they can quickly implement analytic solutions on-demand. This results in lower overall IT costs and faster, more substantial ROI.”

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