Salesforce reveals next-generation Analytics Cloud

Ahead its Dreamforce event in San Francisco, Salesforce has unveiled the next iteration of its Salesforce Analytics Cloud, incorporating New Wave Actions, Wave visualisations across the entire Customer Success Platform, and new Wave Analytics Apps built specifically for line of business users and industries.

Salesforce has for the first time introduced Wave Actions – a mechanism to connect insights from Wave Analytics dashboards with business actions, enabling instant actions. Companies can create their own menu of custom Wave Actions, and because it is natively integrated, Wave Actions are automatically reflected in the corresponding Salesforce record.

Wave Actions will be generally available in October 2015.

Salesforce has also introduced consistent Wave visualisations, which will underlie all Salesforce data exploration interfaces. This includes New Lighting Reports and Dashboards, which will offer users a new way to design and edit dashboards within Salesforce, and Wave Embedded Dashboards, which can be inserted directly into any Salesforce record or object, without having to leave an existing workflow.

For example, after getting real-time operational insights into current closed deals and performance against quota, a sales manager would turn to a Wave Analytics dashboard to do a full pipeline analysis and determine whether she needs to reset forecasts or identify which deals need to be accelerate to hit key targets.

With more than 80 companies now part of the Wave partner ecosystem, 13 independent software vendors (ISVs) showcased their new pilot Wave Analytics Apps, design to help users both uncover insight and take insight action.

These include:

  • Apttus Quote-to-Cash Intelligence – highlighting actionable insights on quoting, contract and customer data.
  • FinancialForce ERP Wave Apps – analysing financial and supply chain performance data, providing insights on the entire customer journey.
  • SteelBrick Analytics – providing executive leaders with a comprehensive view of the full customer life cycle – from quotes through contracts, orders, revenue, and cash.
  • Vlocity Communications Cloud Analytics –enabling communications companies to make more data-driven decisions and improve customer satisfaction by measuring and predicting churn, identifying call-time inefficiencies, and analysing service histories and propensity to purchase.