New BA programs reflect analytics spotlight

business analytics

Landmark new university-level programs in business analytics are being developed in conjunction with leading industry partners again this year, reflecting both the stellar growth in the importance of big data to business and the resulting increase in BA career paths, in Asia-Pacific and around the globe.

This year La Trobe University, the University of Sydney Business School and India’s NIIT University are introducing new business analytics masters programs, following a flurry of business analytics additions to curricula around the world during the last several years, including:

  • Amsterdam Business School
  • ESSEC Business School
  • CEU Business School
  • London’s Imperial College of Business
  • Yale School of Management
  • Kogod School of Business
  • Georgia Tech’s Scheller College of Business
  • McMaster University’s DeGroote School of Business
  • Deakin University
  • RMIT University
  • University of Melbourne
  • Monash University
  • University of NSW

The opportunity in many businesses is to translate data into valuable information and the growing need for these “translators” is becoming apparent to business schools all over the planet, as they team up with industry leaders to offer students the best in state-of-the-art business education with a strong focus on data analytics combined with valuable industry experience. The new programs will launch careers that extend into every area of business from finance to IT to marketing and beyond.

Master of commerce program with big data specialisation

In Australia, Master of Commerce students at the University of Sydney Business School can now specialise in the study of big data from their first semester, in a new program offered jointly by the school’s disciplines of Business Analytics, Business Information Systems and Marketing.

“The challenge facing organisations is determining how to use big data to create value, to generate customer insights, to create new and better products and services, to invent new business models, and to improve decision making,” said Professor Greg Whitwell, dean of the University of Sydney Business School.

“While universities have tended to focus on the collection and storage of big data the Business School’s new specialisation will focus on the application of big data to practical decision making,” said Richard Gerlach, professor of business analytics.

Specialised MBA in BA

With an initial intake this June, India-based NIIT University (NU) will offer its inaugural two-year specialised MBA program in Business Analytics, complete with relevant real-world work experience.

The new program, co-created by academic experts from NU and senior professionals from the analytics practice at WNS (Holdings) Ltd, will enable students to gain both academic credentials and business analytics industry practice in this emerging field of study. The program will draw upon live case-studies and practitioner-experts from WNS to ensure the right blend of academic concepts and industry application.