Housing.com visualises data to boost customer experience

One of the fastest-growing real estate platforms in India, Housing.com has implemented visual analytics to analyse and gather data insights on the growth of the online platform.

Housing.com chose Qlik Sense over several other data visualisation platforms, because of its ability to connect to multiple data sources to provide more comprehensive views. Other benefits of Qlik Sense were its responsive design capabilities, which optimises the entire user experience for various devices.

“Housing.com quickly gained traction, and with it grew our data volumes and complexities,” said Rishabh Gupta, iCEO and COO, Housing.com.

“We have always been a data-driven organization and with growing data we needed a tool that could help us streamline our decision-making process. By leveraging Qlik’s capabilities we were quickly able to resolve the challenges of scale.”

Qlik vice president of global product marketing, James Fisher said, “This is a crucial time for the digital marketplace as businesses grow more sophisticated and generate more and more data. The ability to deliver consumers a mobile, visual way to access all the information they need is a competitive advantage for organisations who serve up for decision making.”