The stellar trajectory of Singapore-based big data start-up, Crayon Data, now set to expand its expertise in customer personalisation to the Japanese market, is due in part to investors such as Mitsui & Co. Ltd and Ratan Tata, chairman emeritus of Tata Sons.
Crayon Data’s flagship product, Maya, is a personalisation engine built on the company’s proprietary platform, enabling enterprises to deliver ultra-personalised choices to their customers. To do this, it creates a consumer “taste fabric”, using over 14 recommender systems and proprietary cognitive thinking algorithms.
The injection of new funds will help Crayon Data accelerate their global expansion and further their ongoing quest for sharper customer insights, with a focus on banks, hotels, advertising and media.
“We believe that personalisation, which Crayon Data brings through big data analysis of consumer behaviour is going to be key for every business related to consumer interactions, across every industry and every geography,” said Hideki Noda, general manager, IT service division, IT & communication business unit, Mitsui & Co Ltd.
“Mitsui is not just bringing in funds, but also a deep faith in our vision – to build a personalised choice marketplace, where consumers, enterprises, and merchants can all experience the magic of choice,” said Suresh Shankar, founder of Crayon Data. “We look forward to our foray into the Japanese market this year.”