Fujitsu has introduced its Retail Engagement Analytics solution to provide bricks and mortar retailers with the type of sophisticated business intelligence that online retailers already enjoy, using cloud-based analytics that integrate with key in-store systems to improve the shopper experience, retail operations and in-store sales performance.
“In the online world, much is known about shopper behaviour. In the store-centric world, where 90 per cent of all sales still take place, most retailers have no credible source for accurate, location-based shopper intelligence,” said Marc Janssens, executive vice president, retail, Fujitsu America Inc.
The retail analytics solution delivers much-needed, fast, secure and actionable intelligence on shopper behaviour to retailers. Using Fujitsu Flow Discovery technology, the Retail Engagement Analytics solution collects data from new sources such as Wi-Fi routers and integrates it with retail systems such as point of sale (POS) systems and loyalty systems to track and analyse in-store promotions, sales conversions, shopper volume, zonal volume, traffic flow, repeat visitors, dwell time and purchase history.
The shopper engagement intelligence is designed to help retailers make timely, better-informed decisions for planning everything from store layouts, lighting and merchandising to marketing, CRM and labour scheduling.