EY and LinkedIn join forces on B2B analytics


EY and LinkedIn have created a strategic alliance to develop business tools utilising leading-edge social and data analytics, to enable companies to create deeper customer relationships in the B2B sector.

The new offerings will bring together LinkedIn’s business platform and network of more than 400 million members worldwide, combined with EY’s extensive business transformation knowledge, data analytic capabilities and global consulting capabilities.

Initially, EY will integrate LinkedIn’s popular Sales Navigator product across the EY enterprise and will then use its own experience with Sales Navigator to develop further products and services for the clients of both organisations.

“Our collaboration with EY will enable us to leverage EY’s extensive capabilities, footprint and global reach. Together, leveraging Sales Navigator, we’ll help companies develop deeper and more trusted customer relationships through social and data analytics,” said Jeff Weiner, CEO LinkedIn. “We believe this strategic relationship will lead to collaboration and co-creation of solutions, generating opportunities for both of our organisations.”.

New joint products and services will harness the power of social media as a key element in building relationships with buyers. EY expects that this will provide companies with the opportunity to build a positive reputation, unearth buried insights and establish key contacts for anyone in a revenue-generating role.