Brands to get new social insights via Sprinklr/Yelp partnership

social insights

Enterprise social software provider Sprinklr has partnered with local business review platform Yelp, to enable brands to analyse Yelp reviews and sentiment data.

The new capabilities enable more than 1000 brands globally to gain a comprehensive look at business reputation in the customer experience space, drawing on the views of 86 million average monthly unique mobile visitors and over 95 million reviews of local businesses.

Sprinklr clients will now be able to leverage Yelp data to analyse sentiment around location, service, price, and other variables to extract insights and identify trends that affect their business.

“In a world where 89% of companies now compete mostly on customer experience, access to the content, data and sentiment analysis from the world’s most popular ratings and reviews site is critical to all brands,” said Kristin Muhlner, EVP of revenue operations, Sprinklr.

“We’re thrilled to be able to provide our clients with these much-needed insights as Yelp’s inaugural social analytics partner.”

As well as better understanding how customers are feeling, businesses will also have a platform to act on the information and engage with customers across other channels. New capabilities include word clouds to pull out key topics, the ability to view an aggregate rating across social platforms, and identification o the most important reviews that need a response from the business.

“Sprinklr has demonstrated their commitment to helping brands create experiences customers love, so they were the obvious partner to help businesses get the most out of their Yelp presence,” said Chad Richard, SVP business and corporate development, Yelp.

“Many of Yelp’s advertisers already rely on Sprinklr for insights into their online presence. With the addition of Yelp data, Sprinklr will have access to the highest quality, up-to-the-moment local data and analysis available. Our goal is to show the high ROI that most businesses see when advertising on Yelp.”