Woolworths uses analytics to improve customer service

woolworths-logo_rgb-large1Teradata, the analytic data solutions company, has announced that Woolworths has completed implementation of its Teradata Data Warehouse Appliance platform in collaboration with Teradata Professional Services.

The new system provides an analytics platform capable of managing extremely complex queries in a mixed-workload environment designed to support hundreds of business users who depend on quick answers to business questions and challenges, Teradata said in a statement.

“Woolworths’ decision to go with Teradata is part of an on-going program of business and technology investment, renewal and expansion,” said Priscilla Patroni, Business Technology Services, Woolworths.

“We see growth ahead of us and this system will enable this by providing the analytic insight we want – to see our customers more clearly and serve them more personally.

The Woolworths data warehouse will receive fresh data from transactions across the enterprise, including daily point-of-sale information.

“Woolworths is a consumer-centric business in which the data they manage is a valuable contributor to the quality of customer experience, and they are careful about their investments in information technology,” said Andrew Blamey, director of sales and marketing, Teradata, South Pacific Area.

“Woolworths chose Teradata because only our database analytic solutions were able to fully meet their demanding business and technology requirements.”