Top picks in advanced analytics platform market

advanced analytics platforms

Gartner has named Dell, SAS, IBM, KNIME and RapidMiner as Leaders in its 2016 Magic Quadrant for Advanced Analytics Platforms.

Predictive analytics and other categories of advanced analytics represent the fastest-growing segment of the analytics market, expected to attract 40 per cent of enterprises’ net new investment in BI and analytics by 2020. The Asia-Pacific market for these solutions is also growing rapidly, posting growth of 14 per cent in 2014, above the market average of 12.4 per cent.

According to Gartner, though this market has existed for more than 20 years, increasing interest in using big data, predictive analytics and machine learning to address problems presented by business use cases that were difficult to solve in the past. This includes both nonclassical use cases, such as demand prediction, fraud detection, predictive maintenance and streaming analytics on data in motion, as well as more traditional applications of predictive analytics such as churn management, cross-selling, database marketing and customer lifetime prediction.

Gartner also expects interest in these applications to grow as more organisations hire data scientists, who have the skills and expertise to build capability in advanced analytics.

Accenture, Lavastorm and Megaputer were added to the Magic Quadrant this year, and appeared in the Niche Players quadrant. Gartner also said a number of vendors did not meet the inclusion criteria but their solutions are being used by enterprises to create and deploy advanced analytics models.

These include BigML, Business-Insight, Dataiku, Dato, H20.ai, MathWorks, Oracle, Rapid Insight, Salford Systems, Skytree, and TIBCO Software.

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