Salesforce launches Wave for analytics in the cloud

Salesforce has announced the release of Wave, a cloud analytic platform geared for business users from the bottom to the top of organisations.

According to Salesforce, companies using Wave can “quickly deploy sales, service, and marketing analytics, or build custom mobile analytics apps, using any data source”.

Wave debuted at DreamForce 2014, where 30 of Salesforce’s partners showcased how it extends analytics.

“Today, Salesforce is disrupting the analytics market, just as we disrupted the CRM industry 15 years ago,” said Marc Benioff, chairman and CEO, Salesforce. “We’re not only connecting companies with customers in a whole new way with our Customer Success Platform, we’re empowering companies to know their customers like never before with the groundbreaking Wave Analytics Cloud.”

According to a recent report from McKinsey Global Institute, decisions based on data-driven insights result in 23 times greater likelihood of customer acquisition, six times greater likelihood of customer retention and 19 times greater likelihood of profitability.

Salesforce believes Wave will be a true end-to-end solution, giving users new advantages in indexed searches, dynamic visuals and a vertically-integrated cloud analytics platform.

Wave’s biggest selling point might be its schema-free architecture, which means data does not have to be pre-sorted or organised before analysis can begin.