Just Buy Live deploys Qlik Analytics Platform

Qlik Analytics Platform

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Just Buy Live, India’s first and largest e-distribution platform, is leveraging the Qlik Analytics Platform to deliver rich, custom-built, user-friendly analytics applications critical to success for the company, their brands and their retailers.

The Qlik Analytics Platform enables Just Buy Live to customise and plan their marketing activities to offer their retailers the right products at just the right time. The platform provides the ability to analyse retailer transaction behaviour in real-time, identify the latest retail trends, forecast demand and provide data-driven recommendations to its brand clients across fast moving consumer goods (FMCG), mobile and electronic sectors.

Just Buy Live has been disrupting traditional retail distribution, using its dynamic mobile platform to connect more than 2500 brands directly to traditional mom-and-pop stores. Experiencing explosive growth, Just Buy Live was challenged by managing demand and SKU penetration and logistics, slowing their time to market.

GainInsights, a BI and analytics consulting firm with significant retail experience, and a partner of Qlik in India, was instrumental in helping Just Buy Live to implement the Qlik solution.

“The close cooperation and technical integration of Qlik and Just Buy Live has led to more powerful and flexible business intelligence solutions, which will greatly enhance the user experience for our retailers,” said Sahil Sani, chairman and CEO, Just Buy Live.

“Partnering with Qlik has enabled Just Buy Live to seamlessly integrate data points across the organisation, identify problem areas in a more resourceful manner, and provide valuable insights in real-time. Customer analytics plays a critical role in strengthening our business model to deliver greater value to our customers while using our assets more efficiently.”

“Being able to offer a development platform to achieve Just Buy Live’s goals has been a big step towards achieving a data-driven culture within their organisation and their larger customer ecosystem,” said Souma Das, managing director, Qlik India.