Interest in cloud business intelligence grows

The sales and marketing function currently attaches the greatest importance to cloud BI and leads overall usage, according to the 2015 Cloud Business Intelligence Market Study from Dresner Advisory Services.

The report, which is in its fourth year, examines usage trends and perceptions of cloud BI, defined as the technology, tools, and solutions that employ one or more cloud deployment models including private cloud, public cloud, and hybrid cloud.

“We began analyzing the Cloud BI market while it was still in its early days and have tracked with great interest the shifts in deployment and perception that have surfaced over the past four years,” said Howard Dresner, founder and chief research officer, Dresner Advisory Services. “Most telling, those organisations who perceive themselves as more successful with their business intelligence projects are those most likely to use cloud BI today.”

More than half of the survey respondents are using or planning to use cloud business intelligence in the near future, with both very small and very large organisations assigning most importance to cloud BI. Private cloud BI models remain the most preferred, followed by public cloud.

“Interest in most cloud BI features is increasing over time, with fundamental functionality such as self-service data access, dashboards, and visualisation at the top of the list,” said Dresner. “We are encouraged to see industry importance and support for cloud BI continue to increase, as we see this as a positive signal of potential future adoption.”

The report found that the perceived benefits of cloud BI are cost savings, easier maintenance, and great access to BI, while the primary barrier to adoption remains security concerns.

To find out more about the 2015 Cloud Business Intelligence Market Study, which is part of the Wisdom of Crowds series of research, visit