Accenture launches Analytics Applications Platform

Trade marketing, demand forecasting and fraud detection applications for the retail industry and inventory optimisation for manufacturers are five advanced analytics applications offered by Accenture through its new Analytics Applications Platform.

According to Accenture, the industry- and function-specific applications simplify analytics as they are configurable, reusable and adaptable to meet the needs of each company and its users – from business users to data analysts and data scientists.

“A main challenge businesses face with advanced analytics is how to present the insights in a way that enables users to make decisions that add value,” said Narendra Mulani, senior managing director, Accenture Analytics, part of Accenture Digital.

“Through the Accenture Analytics Applications Platform, applications can be created to help specific users, including business users from analysts to the C-suite, solve specific problems – you don’t need to be a data scientist to pursue data-driven company changes. When data is turned into an asset through analytics applications, positive transformations can be made for the business and customers alike.”

Accenture brought the scalable platform that has become the Analytics Applications Platform into its offering through the acquisition of i4C Analytics, which was completed in May 2014. It can be used to fully configure advanced analytics applications to meet a company’s specific operational workflow process and specific user requirements. Applications can be ready for use in timeframes ranging from one week to 60 days, depending on the customisation required.

Italian motorcycle manufacturer Ducati Motor Holding is one of the customers currently using Accenture’s Spare Parts Inventory Optimisation advanced analytics application for improved inventory management and business performance.

“Not only was the advanced analytics application developed in less than 60 days, it was also configured specifically for our spare parts planners needs, enabling them to trust application’s algorithms and data insights to drive change through rapid decision-making,” said Alessandro Guella, logistics director, Ducati.

“As a result, we were able to optimize our inventory for dealers, suppliers and stores across 80 countries and realize our improved service goal in a quicker time span than we thought was possible.”

The applications for the retail industry include Trade Marketing Impact Measurement, Trade Marketing Activities Optimisation, Demand Forecast and Fraud Detection.

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