11Ants Analytics retail solution touted as Kiwi export success

Tom Fuyala, 11Ants Analytics

The 11Ants Retail Analytics Platform (RAP), which just won the “innovative software product of the year” award at Microsoft New Zealand’s 2016 Partner Awards, has 11 Ants Analytics being touted as New Zealand’s next global software player – and looking ahead to potential success at Microsoft’s prestigious global awards in July.

“11Ants Analytics has enormous global potential and is already becoming a great Kiwi export story, from start up through to global ISV,” the award judges commented.

The 11Ants RAP turns transactional retail data into actionable stories about customers, products, promotions and stores. The win marked the first time the awards recognised a New Zealand independent software vendor that built an innovative product using Microsoft and the power of the cloud.

“I believe we continue to be developing one of the more technically complex solutions in the world on Azure, but we are able to hide the technical complexity from the end user,” said Tom Fuyala, CEO, 11Ants Analytics. “Billions of elements of retail data appear as a beautiful graphic user interface. The user is able to make some simple settings and click ‘analyse data’.”

Auckland-based11Ants was founded by the University of Waikato’s WaikatoLink, and received venture backing from Endeavour Capital and NZVIF. Last year the company was acquired by a consortium of Air New Zealand and Canadian marketing and loyalty analytics company, Aimia.

The name 11Ants comes from an early solution that contained 11 complex machine learning algorithms combined with the hard working, self-organising characteristics of the humble ant, constantly creating order out of chaos.